For Immediate Release Contact: Ana Karina Tovar
August 8, 2016 407.888.2288 x. 108
WTMO Telemundo Orlando Sweeps the Competition and Wins in Primetime
ORLANDO, August 8, 2016 - WTMO Telemundo Orlando dominated Primetime (M-F 7-11p) and was the #1 station in the market among Adults 18-34, regardless of language, according to Nielsen's most recent survey. Delivering 25% more viewers than its nearest competitor, Telemundo Orlando's success was powered by the finale of Super Series El Señor de los Cielos, and strong premieres of Silvana Sin Lana at 8p, Sin Senos Sí Hay Paraíso at 9p, and Señora Acero 3, La Coyote at 10p.
In addition, Telemundo Orlando was the market's #1 Spanish-language station sign-on to sign-off (M-Su 7a-1a). The station also showed increases in all key demos: Adults 18-34, 18-49 and 25-54, growing its audience share year-to-year, book-to-book.
The station's local news broadcast Telenoticias Orlando at 6p garnered the #1 spot in Spanish-language local news with a 56% share among Adults 18-49 and a 67% share among Adults 25-54. The 11p edition was the #1 newscast in the market, regardless of language, among Adults 18-34. Telenoticias Orlando also outpaced Spanish-language news at 11pm among all key Adult demos.
WTMO Telemundo Orlando is owned by ZGS Communications, a Hispanic-owned media company headquartered in Arlington, Virginia that owns nine Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo television network. WTMO prides itself on its commitment to service, local programming, and the celebration of Hispanic heritage. Telemundo, a U.S. Spanish-language television network is the essential entertainment, news, and sports source for Hispanics and a leading international player in the entertainment industry with presence in more than 100 countries worldwide. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 93% of U.S. Hispanic viewers in 210 markets.
Visit WTMO Telemundo Orlando on holaciudad.com a Spanish language web portal which features local news, community information and resources, and city guides.