PressRelease

For Immediate Release                                                      Contact: Ana Karina Tovar

July 12th, 2016                                                                       407.888.2288 x. 108

  

 Telemundo Orlando's Primetime Wins in June

 

ORLANDO, July 12, 2016 - WTMO Telemundo Orlando is Central Florida's Spanish-language Primetime leader according to Nielsen's June '16 survey.  Telemundo Orlando clearly surpassed its competition with the majority of both Adults 25-54 and Women 25-54 audiences Monday through Friday, 7pm to 11pm.

Telemundo Orlando was also the preferred choice for news and information.  Al Rojo Vivo (M-F 4p-5p) was particularly impressive with a 57% share of Spanish-language viewers among Adults 25-54, and outpacing its competitors with the biggest tune-in among all key Women demos, garnering a 67% Spanish-language share among Women 25-54.  Additionally, the station's local news broadcast, Telenoticias Orlando at 6p and 11p garnered the largest shares among key Women demos with double-digit gains year to year, outpacing other Spanish-language local outlets.

"It is exciting to experience positive trends and continued growth.  Without a doubt, Telemundo Orlando's programming continues to engage large audiences day in and day out," said Alejandro Sanchez Sobrino, Vice President and General Manager.

Also, Telemundo Orlando is celebrating phenomenal growth over May '16 in every daypart among Adults 25-54, starting with Mornings, Daytime, Early Fringe, Early News, Late News and Late Fringe.

Source: Nielsen Media Research, NSI June 2016, May 2016, June 2015, Orlando-Daytona Beach-Melbourne Designated Market Area.


WTMO Telemundo Orlando is owned by ZGS Communications, a Hispanic-owned media company headquartered in Arlington, Virginia that owns nine Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo television network. WTMO prides itself on its commitment to service, local programming, and the celebration of Hispanic heritage.  Telemundo, a U.S. Spanish-language television network is the essential entertainment, news, and sports source for Hispanics and a leading international player in the entertainment industry with presence in more than 100 countries worldwide. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 93% of U.S. Hispanic viewers in 210 markets. Visit WTMO Telemundo Orlando on www.holaciudad.com a Spanish language web portal which features local news, community information and resources, and city guides.

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