Orlando, FL - WTMO Telemundo Orlando is the #1 Spanish-language station in the market sign-on to sign-off (M-Su 6am-2am). According to Nielsen's most recent May survey, Telemundo Orlando commanded almost half of the audience in the coveted adults 25-54 demo. The station was also tied for #1 among total viewers (P2+) for the same time period.
The station's continued success was propelled by its strong performance in primetime, news and early fringe. In primetime, WTMO was the most watched Spanish-language station from 7-11pm Monday through Friday, with a 51% share of the viewing among adults 25-54. Caso Cerrado Edición Estelar at 7pm led its time period with a majority share of the audience among adults 18-34, total adults (A18+) and total viewers. Popular novela Tierra de Reyes led Spanish TV at 9pm among adults 25-54. Additionally, hit Super Series El Señor de los Cielos wrapped up May as the highest-rated Spanish-language primetime program among adults 18-49 and 25-54, commanding more than half of the audience at 10pm.
"Our station's recent success is validation of Telemundo's top-notch programming, our strong local newscast, and the station's innovative promotional initiatives. More people are watching Telemundo Orlando than any other Spanish-language station in the market, making us the clear choice for viewers and advertisers," commented Alex Sanchez, Vice President and General Manager.
Telenoticias Orlando, the station's local news, finished the May rating period as the #1 Spanish-language newscast weeknights at both 6pm and11pm among several key demos. The 6pm newscast delivered more than half of the audience among total adults and viewers, while the 11pm edition led among adults 18-49 and 25-54.
WTMO also led in early fringe (M-F 4-6pm), with at least 50% of adults 25-54, total adults and total viewers, doubling its audience from last sweeps. Popular news magazine Al Rojo Vivo Con MaríaCeleste and court TV show Caso Cerrado were both #1 at 4pm and 5pm among the aforementioned demos.
Source: Nielsen Media Research, May 2015 Sweeps, Orlando-Daytona Beach-Melbourne Designated Market Area.