by Ian Suárez, Hispanic Chamber of Commerce of Metro Orlando
In a world where every week we see a new social media platform being born, one could say it’s easier to keep up with the Kardashians than to follow each #weeklytrend. In an effort to give everyone a little taste of what’s out there, I’ve decided to list my favorite new platforms and how they can be good for your business. But please, keep in mind that just because these platforms can be good for business, it doesn’t mean they are IDEAL for YOUR business.
1) Instagram - An online photo-sharing and social networking service that enables its users to take pictures (and as of now video as well), apply digital filters to them, and share them on a variety of social networking services, such as Facebook or Twitter. Based on the company’s info, Instagram has over a 100 million monthly active users and most of the users are between the ages of 18-49. The company “Simply Measured” informs us that brands that are on Instagram have increased by 35% their engagement with their costumers.
Is Instagram for your business? People always love to have access to “behind-the-scenes” material and are very visual. If you feel that your customers will feel more connected with you this way, and you believe that a picture is worth a thousand words, then Instagram is just for you.
2) Pinterest - Remember those days when you would pin things you like to a cork board? Fear not, there’s now a social media platform for that. In simple words, Pinterest is a tool for collecting and organizing things you love. In more complicated terms, Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other user’s pinboards for images and “re-pin” images to their own pinboards or “like” photos.
Is Pinterest for your business? If you feel that your customers will like “keeping” records of offers, informational material or items that they can use in the future, Pinterest is right for you. Maybe Pinterest is not necessarily an output for your brand, but it’s a great input for your business. The relationship with this platform goes both ways.
3) Vine - The new kid on the block that little by little is expanding to the masses. Vine allows users to create a short video clip up to six seconds long while recording through Vine’s in app camera. The camera only records while the screen is pressed, giving gif-like effects with the addition of an audio file. People have been getting more and more creative with the app, but companies & brands have started to use Vine to give an ever bigger look behind-the-scene that still images can’t give.
Is Vine good for your business? This platform is so new that we are still waiting to find out what the engagement with customers looks like; but if you really think you have content to present with this new medium (and the time), it doesn’t hurt to try it out. Be a leader in the social media world, not just a follower. #success!